Privacy Policy
Effective Date: July 2024
The following Privacy Policy governs the online information collection practices of BioThrive LLC (“Company,” “we,” or “us”). Specifically, it outlines the types of information that we gather about you while you are using our site (the “Site”), and the ways in which we use this information. This Privacy Policy applies primarily to information which we collect online.
We have created this Privacy Policy to demonstrate our commitment to privacy and security. This Privacy Policy describes how our Company collects information from all end users of our Internet services (the “Services”), including those who access some of our Services but do not have accounts (“Visitors”) and those who may purchase Products and/or pay a service fee to subscribe to the Service (“Members”).
Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy. In an effort to comply with changes in technology, and the adoption of new regulations and laws, we may need to change our Policy from time to time, in which case we’ll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.
Introduction
We may collect and store personal or other information that you voluntarily supply to us online while using the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). The Site only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our messaging, or have purchased one of our products or services. The Site collects personally identifying information from our users during online registration and online purchasing. Generally, this information includes name and e-mail address for registration or opt-in purposes and name, email address, and credit card information when purchasing our products or services. All of this information is provided to us by you.
We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Site, and web beacons, to access cookies, count users who visit the Site, the date and time of visits, the pages viewed, time spent on our site, websites visited before and after our site, IP addresses, or open HTML-formatted email messages.
We use the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features; advertising that appear on the Site; and, making other offers available to you via email, direct mail or otherwise.
Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online — for example, on message boards, web logs, through email, or in chat areas — that information can be seen, collected, and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
Some of our third-party advertisers and ad servers that place and present advertising on the Site also may collect information from you via cookies, web beacons, or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements’ effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party’s use of cookies or web beacons or use of your information, you should visit that party’s website and review its privacy policy.
The Site also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.
Personal Information Our Company Collects and How It Is Used
Introduction
Members may be asked to provide certain personal information when they sign up for our Products or Services including name, email address, phone number, and billing information (such as a credit card number). The personal information collected from Members during the registration process (or at any other time) is used primarily to provide a customized experience while using our Products and Services. Your information will never be disclosed, traded, licensed, or sold to any third party. However, we may make limited disclosure of personal information under the specific circumstances described below.
The Types of Information We Collect and Store
Some of the information we may collect about you and store in connection with the provision and fulfillment of our services to you may include:
- Name
- Email Address
- Mailing Address
- Telephone Number
- Masked Credit Card Information in the form of a token
- Weight loss goals
- Gender
- Health goals
- Traffic source
- Any notes or testimonials that you provide
How We Use Your Personal Information
The above personal information may be used for the following purposes:
- To operate, improve, or promote our Service
- To provide customer service or support
- To process payments
- To contact you
- When you have opted in to receive email messaging
- To respond to your email inquiries. Specifically, when Visitors or Members send email inquiries to us, the return email address is used to answer the email inquiry we receive. We do not use the return email address for any other purpose, or share it with third parties.
- To monitor and analyze trends such as:
- Purchase history
- Sales reports
- Behavior on the Site
- Email clicks and opens
- To market our products and services through:
- Email marketing
- Advertising, including retargeting via Google and Facebook
- Notifications
- Perform accounting, administrative, and legal tasks
Who Has Access to Your Data Within Our Organization
Within our organization, access to your data is limited to those persons who require access in order to provide you with the Products and Services you purchase from us, to contact you, and to respond to your inquiries, including requests for refund. Employees only have access to data on a “need to know” basis.
Who We Share Your Data With Outside of Our Organization, and Why
Unaffiliated Third Parties
We will not share or transfer your data to unaffiliated third parties without your consent. We may use service providers in connection with operating and improving the Site, to assist with certain functions, such as payment processing, email transmission, data hosting, managing our ads, fulfilling product sales, and some aspects of our technical and customer support. We will take measures to ensure that these service providers access, process, and store information about you only for the purposes we authorize, subject to confidentiality obligations, including through the execution of GDPR and CCPA-compliant Data Privacy Agreements or Addenda, as applicable.
Authorities
We may access, preserve, and disclose information about you to third parties, including the content of messages, if we believe disclosure is in accordance with, or required by, applicable law, regulation, legal process, or audits. We may also disclose information about you if we believe that your actions are inconsistent with our Terms of Service or related guidelines and policies, or if necessary to protect the rights, property, or safety of, or prevent fraud or abuse of, Company or others.
Why We Store Information We Collect From You
We retain certain information that we collect from you while you are a member on the Site, and in certain cases where you have deleted your account, for the following reasons:
Google Analytics
We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
- So you can use our Site
- To ensure that we do not communicate with you if you have asked us not to
- To provide you with a refund, if entitled
- To better understand the traffic to our Site so that we can provide all members with the best possible experience
- To detect and prevent abuse of our Site, illegal activities, and breaches of our Terms of Service
- To comply with applicable legal, tax, or accounting requirements
When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.
Cookies and Tracking Tools
We use cookies to help you make using our website easier, such as:
- To remember your country and language preferences
- To deliver information that matches your interests
- To help us understand our audience and traffic patterns
- To let you automatically log into programs and parts of our site that require membership
- To manage and present site info displayed on our website that will be specific to you
We also may use Web Beacons to collect non-personal data on how you use our site, such as how long you visit our page, what web browser you’re using, what’s your operating system, and who’s your Internet service provider. In addition, we also may use Google Analytics data and the DoubleClick cookie to serve ads based on a user’s prior visits to our website. This data is collected from thousands of site visits and analyzed as
